Rich started his journey at Leo Burnetts in 1993 working in a cramped, dark projection room in their St Martins Lane offices.

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After spending 4 years learning the ropes, he moved on to AMV•BBDO to run the MCR room. He soon progressed to become an Avid editor, gaining invaluable experience working on high profile accounts such as Guinness, Volvo, BT and Sainsbury’s, to name but a few.

Rich then widened his knowledge and experience on a range of accounts at Grey London, Havas and Anomaly London, learning and embracing the new ways of working in the digital world.

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After 30 years of working in the industry his real passion (excluding golf) comes from telling a good story, from the first brief to delivery.